November 30, 2005
Eileen Shields, Public Information Officer,
DPH + Injury Center ♥ Kids’ Plates
SAN FRANCISCO – The San Francisco Department of Public Health and the
San Francisco Injury Center for Research and Prevention at UCSF, with
funding from Kids’ Plates, have teamed up to develop a statewide
leadership network for health professionals in injury prevention.
Kids’ Plates, a state license plate campaign, generates funds for child
injury and abuse prevention and childcare health and safety programs.
Kids’ Plates can feature a heart, star, hand or plus sign to make a
personalized plate such as I ♥ MY DOG or GR+MA. Proceeds from Kids’
Plates sales are distributed to child injury prevention (25%), child
abuse prevention (25%), and child care health and safety (50%) programs.
California Kids’ Plates can be purchased for cars, trucks, and trailers,
and cost $50 to begin and $40 per yearly renewal. To purchase Kids’
Plates, vehicle owners should call 1-800-HEY-KIDS or go to
The injury prevention leadership network will help younger and
mid-career health professionals develop skills and resources so they
will be prepared to take more leadership as many health workers retire
in the next decade.
Injury prevention health professionals specialize in helping the public
prevent injuries by working to make our streets and homes safer. Efforts
in San Francisco include local traffic safety projects, child safety
programs and workshops, and home inspections for older people.
“We hope to see more support for injury prevention efforts,” said
Michael Radetsky, DPH’s Injury Prevention Planning Coordinator. “These
plates are a way for people to support injury prevention for children,
while making their own creative statement.”
For more information on Kids’ Plates or local injury prevention efforts,
Isabel Auerbach, San Francisco Department of Public Health at (415)
Michael Radetsky, San Francisco Department of Public Health at (415)
Anna Zacher, San Francisco Injury Center at (415) 206-5952 or
For information on statewide efforts, contact: Shanna Holland, Center
for Injury Prevention Policy and Practice, San Diego at (619) 594-5039